Reading about foreign investment in India and seeing Victoria’s Secret?


I’m in the middle of a giant research project on India’s engagement with the international economy and what it means for sustainable development. So it’s particularly weird when, as I read news stories from the Times of India about foreign institutional investor outflows, I am treated to Victoria’s Secret ads.

I get that Web advertising senses where I am and delivers me local advertising. But VS ads seem a bit of stretch.

I suppose it does add humorous new meaning to portfolio investment’s derogatory moniker: hot money.

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