Environmental appeals should be tagged: “Time done already run out”


A good, smart friend recently pointed out that while the science really does argue that there is no going back to a time before climate change or Arctic ice melt or dying polar bears or ecosystem disruption, Greenpeace, an environmental NGO that I support with heart, hand and wallet, continues a campaign that suggests it’s not too late to fix things.

Note: I don’t believe we’re really taking issue with Greenpeace’s campaign to fight uber-consumptive capitalism and industrial destruction of remaining Arctic resources. Rather, it’s the message which obfuscates and confounds a deeper truth: Time really has run out. We’re past a point of no return.

My friend Michael:

Is this a good appeal, still? Time is not running out, it has already run out. Already released GHGs are forcing the warming that will within a few years likely make the Arctic ice free during the summers. We cannot save the polar bear, or rather, we cannot save the polar bear’s habitat. I think Greenpeace knows that.

Better that we be honest about this and understand the implications, and how serious of spot we are in. To keep using this as a tool to get people on board can have the effect of giving people a sense that a) look people are doing something about this and since the polar bear is “being saved” its working, and that b) things are not all that serious if we can still do things like “save the polar bear.”

I think its better to start being clear about what we have messed up and cannot fix. If I’m not wrong, the Arctic is one of those things.

His point — one that many people have certainly discussed — has been kicking around my brain for the better part of a day.

I do absolutely agree that we need to come to serious terms with reality. Full stop. There is so much that we’ve already broken and we’re kidding ourselves if we think we can fix it. Again, full stop. A realistic picture would be a drowned polar bear washed up on a flooded city waterfront.

But for the sake of discussion… There are two concerns here. The content of the message (bears can be saved) and the goal/strategy of the message (enlist people/donors/members/activists).

The content is wrong. Polar Bears 1.0 cannot be saved. Whatever survives will be a different kind of polar bear (Not-Quite-Polar Bear V2.7.1) in a different place.

It’s the strategy that I’m wrestling with. And I admit that I’ve more often advocated going radical/brutal first. Soft touch isn’t my strong suit.

But I find myself asking, what would a picture of a drowned bear washed up in Sandy-induced flooding with a tag line of “You broke it, you bought it” or “Time done run out already” achieve? Does it move us to the goal of getting people off the bench and into the game?

Source: The Guardian and Ashley Cooper/Global Warming Images

Source: The Guardian and Ashley Cooper/Global Warming Images

It would be the brutal and honest truth, and I hope, would shake some people awake to reality. But would it also risk encouraging others to throw up their hands? Maybe such a message would just convince people to say, “Well, screw it. Smoke ‘em if you got ‘em. Let’s drive Hummers.” After all, humans are much at denial than acceptance.

This is a question we’ve gone round on before, but I’m asking it again. How do we communicate the truth of it?

The truth, at least to me, would seem to sound something like,

“We have screwed the pooch; a lot of people are going to suffer; a lot of natural systems — including humanity — will be irrevocably changed. Things are going to be different, which is our fault, but we have to move forward and work toward adapting to a new normal. This “normal” will ultimately be unstable and not feel very normal. But we must do [insert painful, landscape-changing, status quo-disrupting policies here] until we can achieve some sort of balance in our socio-economic-political relations with our environment. Don’t get your hopes up that we’re going to “fix” much of anything. Remember, we effed things up a lot. The future is going to hurt, but we have to at least try to make it hurt a little less.”

So how does one communicate that and get people involved, when we’re essentially saying that the best we can do is really not much? It seems like an appeal that is tagged “We’re mostly munted” isn’t much of an appeal.

Note: I think that the new distant future, if we succeed, will be pretty nice. Social capital, growing our own food, loving our neighbors, loving strangers, putting down roots, more biking and bowling and sweating, less plastic wrap and fake nacho cheese.

But that’s my version of success, which may not get a lot of people into the game.

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